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　　There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.

　　Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper-printing presses, delivery trucks — isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print and sales still dwarf their online and mobile counterparts, revenue from print is still declining.

　　Overhead may be high and circulation lower, but risking to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Pere.

　　Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about do, it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”

　　Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.”

　　The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you are overpaying for print, you could feel like you were helping,” Peretti said, “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it, Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year — more than twice as much as a digital-only subscription.

　　“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.”

　　36. The New York Times is considering ending it’s print edition partly due to

　　[A] the pressure form its investors

　　[B] the complaints from its readers

　　[C] the high cost of operation

　　[D] the increasing online ad sales.

　　【答案】[C]

　　【解析】細(xì)節(jié)題。題干問的是《紐約時(shí)報(bào)》考慮停止紙質(zhì)版新聞?dòng)∷⒊霭娴脑蚴鞘裁础Ｎ恼率锥问拙浼词谴藘?nèi)容的同義表達(dá)，第二段解釋具體原因，第二句：The infrastructure...isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. 意思是紙質(zhì)印刷所要求的基礎(chǔ)設(shè)施不僅僅貴而且多余，因?yàn)樗麄兊木W(wǎng)絡(luò)競(jìng)爭(zhēng)對(duì)手沒有這樣的經(jīng)濟(jì)上的限制。[C]項(xiàng)“運(yùn)行的高成本”是對(duì)原文內(nèi)容的總結(jié)，故正確。[A]項(xiàng) 來(lái)自于投資者的壓力，[B]項(xiàng) 來(lái)自于讀者的投訴，[D]項(xiàng) 網(wǎng)絡(luò)廣告銷售的增長(zhǎng)，這三項(xiàng)在文中均未提及，故排除。

　　37.Peretti suggests that.in face of the present situation, the Times should

　　[A] make strategic adjustments

　　[B] end the print edition for good

　　[C] seek new sources of readership

　　[D] aim for efficient management

　　【答案】[A]

　　【解析】細(xì)節(jié)題。題干問的是：面對(duì)目前的形勢(shì)，Peretti建議《紐約時(shí)報(bào)》怎么做。根據(jù)信號(hào)詞Peretti回原文中定位至第四段，首句內(nèi)容是Peretti說《紐約時(shí)報(bào)》不該浪費(fèi)時(shí)間去想著如何停止紙質(zhì)印刷，而應(yīng)該找到一種正確的方法去解決這件事。接著第二句Peretti說找到一種方式來(lái)促進(jìn)這種轉(zhuǎn)變會(huì)對(duì)他們來(lái)說有用處。可知Peretti認(rèn)為《紐約時(shí)報(bào)》應(yīng)當(dāng)做出一些改變而非停止紙質(zhì)版的發(fā)行，[A]項(xiàng)“做出策略上的調(diào)整”是對(duì)原文的同義轉(zhuǎn)述，故正確。[B]項(xiàng) 永遠(yuǎn)結(jié)束紙質(zhì)版，與原文意思相反，故排除；[C]項(xiàng) 尋求新的讀者資源，[D]項(xiàng) 以高效的管理為目標(biāo)，在原文中未提及，故排除。

　　38.It can be inferred front Paragraphs 5 and 6 that a “legacy product”

　　[A] will have the cost of printing reduced.

　　[B] is meant for the most loyal customers.

　　[C] helps restore the glory of former times.

　　[D] expands the popularity of the paper.

　　【答案】[B]

　　【題型】推斷題。

　　【解析】題干意思為：從第五、六段可以推斷出“傳承產(chǎn)品” 。根據(jù)信號(hào)詞legacy product定位到第五段最后一句：I would raise prices and make it into more of a legacy product.不僅要提高價(jià)格還要將它變?yōu)橐环N遺留品。單單這一句不足以做出選擇，需要繼續(xù)往下看在第六段中有沒有對(duì)于這個(gè)詞的解釋。第六段開頭提到了他認(rèn)為大部分忠實(shí)的消費(fèi)者依舊會(huì)堅(jiān)持購(gòu)買他們喜歡的產(chǎn)品，而且他們會(huì)認(rèn)為是在幫助維持他們所信任的產(chǎn)品的質(zhì)量。可見Peretti認(rèn)為忠實(shí)的購(gòu)買者不會(huì)有改變，如果可以每年增加一些比例，那么依舊是可以創(chuàng)收的。緊接著出現(xiàn)了in other worlds(換句話說)，如果我們要做這些print product(印刷產(chǎn)品)，那就為那些已經(jīng)癡迷于他們的人而做吧。[B]項(xiàng)“是為多數(shù)忠實(shí)的顧客設(shè)計(jì)的”，是對(duì)原文內(nèi)容的同義替換，為正確答案。[A]項(xiàng) 會(huì)降低印刷成本，[C]項(xiàng) 重建以往的榮耀，[D]項(xiàng) 擴(kuò)大報(bào)紙的受歡迎程度，這三項(xiàng)均在文中未提及，故排除。

　　39. Peretti believes that in a changing world,

　　[A] traditional luxuries can stay unaffected.

　　[B] aggressiveness better meets challenges.

　　[C] cautiousness facilitates problem-solving.

　　[D] legacy businesses are becoming outdated.

　　【答案】[B]

　　【題型】細(xì)節(jié)題。

　　【解析】題干以為：Peretti認(rèn)為，在一個(gè)變化的世界里 。根據(jù)信號(hào)詞Peretti和changing world可回文中定位到文章最后一段，由最后一段可知Peretti認(rèn)為在市場(chǎng)在變化、世界在變化的情況中，更有進(jìn)取心是更好的。[B]項(xiàng)“進(jìn)取精神可以更好地迎接挑戰(zhàn)”，本項(xiàng)是對(duì)原文的同義轉(zhuǎn)述，故正確。[A]項(xiàng) 傳統(tǒng)的奢侈品不會(huì)受到影響，在文中未提及，故排除；[C]項(xiàng) 謹(jǐn)慎小心促進(jìn)問題的解決，與原文意思相反，故排除；[D]項(xiàng) 傳統(tǒng)產(chǎn)業(yè)正在變得過時(shí)，在文中未提及，故排除。

　　40 . Which of the following would be the best title of the text

　　[A] Make Your Print Newspaper a Luxury Good

　　[B] Keep Your Newspaper Forever in Fashion

　　[C] Cherish the Newspaper Still in Your Hand

　　[D] Shift to Online Newspapers All at Once

　　【答案】[A]

　　【題型】主旨題。

　　【解析】全文由《紐約時(shí)報(bào)》紙質(zhì)版終有一天會(huì)面臨倒閉的危機(jī)引出話題，重點(diǎn)闡述Peretti對(duì)此問題的看法：《紐約時(shí)報(bào)》紙質(zhì)版應(yīng)該考慮轉(zhuǎn)型——為大部分忠實(shí)的顧客提供遺留品。后面接著闡述了如何將《紐約時(shí)報(bào)》做成這種專為忠實(shí)的顧客制作的高價(jià)遺留品。[A]項(xiàng)“將你的印刷報(bào)紙做成一個(gè)奢侈品”，a luxury good是對(duì)原文中提到的高價(jià)“legacy product”的同義轉(zhuǎn)述，故正確。B.始終保持你的報(bào)紙時(shí)尚前沿，[C]項(xiàng) 珍惜你手中仍然擁有的報(bào)紙，[D]項(xiàng) 立刻轉(zhuǎn)向網(wǎng)絡(luò)在線報(bào)紙，均不是本文要的主旨，故排除。